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Aaker on Branding
The Playbook to Building Strong Brands
David Aaker
Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand.
This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.
Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.
Book details
- Publisher
- Morgan James Publishing
- Publication year
- 2025
- Collection
- Language
- English
- ISBN
- 9781636986654
- LAN
- a3a0249eeacd
Formats
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