In Defence of Canada

Exclusive Media Interviews: Arrange exclusive interviews with Michel Maisonneuve on major Canadian TV networks, radio shows, and podcasts such as CBC and CTV discussing his career, the Vimy Award, and the key messages in his book.

National Press Release Campaign: Distribute a comprehensive press release to major newspapers, military publications, and online news platforms highlighting the book's release, Maisonneuve’s prestigious Vimy Award, and the critical issues addressed in the book.

Feature Articles and Op-Eds: Pitch feature articles and op-eds written by Maisonneuve or about his career and book to leading newspapers and magazines such as The Globe and Mail, National Post, and Maclean’s, focusing on his defence of Canadian values and the current societal issues he addresses.

Book Launch Event: Host a high-profile book launch event at a significant venue inviting government officials, military personnel, academics and journalists. The event will include a reading, Q&A session, and some media coverage.

Podcast PR Pitch: Send pitch to popular podcasts focused on military history, Canadian politics, and social issues.

Social Media Campaign: Launch a robust social media campaign using platforms like Twitter, Facebook, Instagram, and LinkedIn. Share quotes from the book, behind-the-scenes content, and video messages from Maisonneuve.

Panel Discussions and Webinars: Host panel discussions and webinars featuring Maisonneuve alongside other military experts, historians, and social commentators to discuss the book’s themes, Canada’s defence history, and current challenges.

Commentators and Expert Reviews: Send advance copies of the book to influential bloggers, military historians, political commentators, and social media influencers to review and share their thoughts, leveraging their platforms to reach broader audiences.