- Read
- Reading
- Want to read
- Did not finish
As an Amazon affiliate, Lignina earns income from qualifying purchases that meet the applicable requirements
How to Build Brand Value
Lead culture. Be relevant. Recruit consumers massively.
Susana Olivo
In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.
Détails du livre
- Éditeur
- Lid Editorial
- Publication year
- 2024
- Collection
- Langue
- English
- ISBN
- 9786076998960
- LAN
- c5fcdbb970f7