Body Odor and Biopolitics

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Body Odor and Biopolitics

Characterizing Smell in Neoliberal America

N
Nat Lazakis

Originally rooted in stereotypes about race and class, the modern norm of bodily odorlessness emerged amid 19th and early 20-century developments in urban sanitation, labor relations and product marketing. Today, discrimination against strong-smelling people includes spatial segregation and termination from employment yet goes unchallenged by social justice movements.

This book examines how neoliberal rhetoric legitimizes treating strong-smelling people as defective individuals rather than a marginalized group, elevates authority figures into arbiters of odor, and drives sales of hygiene products for making bodies acceptable.

Publication

2021

Pages

216

Format

Paperback

Publisher

McFarland

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