BrandJitsu™
Move Your Brand from "Meh" to Memorable
M
Michael Dargie- Using humour, metaphors, and case studies, builds a practical guide for businesses seeking to increase their brand recognition through better storytelling
- Inspired by decades of helping clients share their stories, coupled with his experiences in Japanese Jujitsu (fast, effective and immediately usable) and improvisational theatre (quickly finding and sharing immersive stories), the author concocts a unique, impactful, and infinitely applicable brand-building methodology
- Contents include: Finding Your Story (brand DNA, brand promise), to Shaping Your Story (brand personality, moral compass, simple plots), to Sharing Your Story (brand ethos, outward expression, customer-centric messaging)
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