Building Commitment to Reform through Strategic Communication

The Five Key Decisions

C
Cecilia Cabañero-Verzosa
H
Helen R. Garcia

Unlock successful reform with strategic communication. This workbook offers a pragmatic approach for reformers to strategically use communication to achieve their goals in public policy, governance, and international development. Learn to navigate stakeholder engagement, build consensus, and manage public expectations using the Five Communication Management Decision Tool. Discover how to apply communication concepts to programs and policy initiatives in developing countries. For reform managers, policy makers, and students seeking practical tools for effective change.

Publication

2009

Pages

148

Format

Epub

Publisher

World Bank Publications

Excerpt

EPUB

Collection

World Bank Training Series

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