Bullshift
How Optimism Bias Threatens Your Finances
J
John J. De Goey- A veteran financial advisor examines how subtle unconscious bias in advisors causes their advice to trend toward an ever-positive outlook on investing
- Using real-world examples and case studies, Bullshift examines the effects of behavourial economics on the financial advising industry and gives a road map for advisors to examine how bias affects their work
- For readers of Malcolm Gladwell and Freakonomics, who want to learn more about new thinking that shapes their world – especially their pocketbook
- Includes 12 original b&w cartoons to illustrate concepts in book by illustrator Mark Krause
- Author is a high-profile financial advisor with 28 years' experience who is a frequent commentator on the media, including BNN's Market Call, and a regular contributor to the Financial Post
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