Clean Winners

IMD professors Goutam Challagalla and Frédéric Dalsace show why, despite massive investments over decades, sustainable business strategy still isn't very profitable, and they provide a new mindset, strategy, and practical frameworks for viewing sustainability is an intrinsic, value-generating element of an offering rather than a costly add-on.

• Fresh, new perspective on sustainability as an integrated strategic consideration, showing how sustainability efforts can provide value to customers.
• Based on over ten years of research and experience in sustainable business.
• Lots of practical frameworks and practical advice with a concrete marketing orientation.
• Well-written with stories of leading companies: John Deere, Nespresso, Michelin, Schneider Electric.

C-level executives involved in strategic decision-making, especially CMOs, sustainability & risk officers, product managers shifting toward sustainable business features. Significant course adoption market.