Consumer Behavior

Facts101 is your complete guide to Consumer Behavior. In this book, you will learn topics such as Market Segmentation and Strategic Targeting/Consumer Motivation, Personality and Consumer Behavior, Consumer Perception, and Consumer Learning plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.