Fodor's Essential Scotland

TOURISM TRENDS:

• Prior to the COVID-19 pandemic Scotland saw about 3.46 million oversea visitors in 2019 (and almost 150 million total visitors). 2022 saw 3.23 million oversea visitors, up from 480,000 overseas visitors in 2021. Tourism is expected to return to 2019 levels by 2023.
• https://www.highlandtitles.com/blog/scottish-tourism-statistics/
• https://uk.news.yahoo.com/tourism-data-reveals-many-overseas-093200883.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAJi0YUwvqzT9dycuF_s74TDzqcZ13i-5parxEoDlWMZlCeFqlV95GNPbncA3zdLoycqIGHYYvMtjW--42sHgdv1-fG_5_gSBzH5MdJKkIwCuLcBbYfJ-63MrxZ9BMXpHfkbm5HmWrOK06csbeqaZ5V044VaBflL8kBHNcumwhJ_l

FULLY REDESIGNED!

• New front cover has eye-catching full-bleed images with key selling points on the front
• New back cover is fully-redesigned
• “Best of” Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)
• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
• Other useful features including Great Itinerarie and Calendar of Events
• “Travel Smart” (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational

CURATED AND RELEVANT:

• Focused coverage on only the best places so travelers can make the most out of their limited time.
• Carefully vetted recommendations for all types of establishments and price points.

CONCISE:

• Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book main description