Fodor's Michigan

COMPETITIVE ADVANTAGE: 

• Currently only one other major guidebook competitor (Moon) has a Michigan guidebook on the market. 

TOURISM TRENDS: 

• Tourism to Michigan has been increasingly growing each year since the pandemic. The state welcomed 128.3 million visitors in 2023, with similar numbers in 2024 and expected for 2025. 
• https://medc.app.box.com/s/wmrwsq7qj5se086yl64q16m55mog9zt8 
• https://www.mlive.com/life/2024/10/michigan-welcomed-a-record-breaking-number-of-visitors-last-year-see-how-they-spent-29b.html
• https://www.moodyonthemarket.com/tourism-spending-continues-to-climb-as-pure-michigan-campaign-to-mark-20-years/
• https://www.michigan.org/tourism-and-hospitality-leaders-share-insights-inspiration-pure-michigan-governors-conference

FULLY REDESIGNED!

• New front cover has eye-catching full-bleed images with key selling points on the front
• New back cover is fully-redesigned
• “Best of” Lists will visually engage the reader and provide an overview of the entire destination (best things to eat, see, do, drink, as well as what to read and watch before going)
• Visually focused with more color and images including more full and half-page images throughout and color-coded category icons
• Other useful features including Great Itineraries and a Calendar of Events
• “Travel Smart” (logistical planning tips section) now at the front of the book and redesigned to be more infographic in feel
• Stronger Voice and Opinions give all Fodor's guides more personality. Books are more friendly and conversational in tone, going beyond informational to being inspirational

CURATED AND RELEVANT:

• Focused coverage on only the best places so travelers can make the most out of their limited time.
• Carefully vetted recommendations for all types of establishments and price points.

CONCISE:

• Shortened reviews presented with brevity and focus.

Please see additional key selling points in the book main description