inGenius: A Crash Course on Creativity

Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.

Seelig’s revolutionary "Innovation Engine" model shows you how to unlock your own ingenuity:

• Creative Confidence: Discover why ingenuity isn’t a gift you’re born with, but a skill you can master through practical, repeatable methods.
• Powerful Brainstorming Techniques: Learn the specific rules and processes used by top innovators to move beyond the first right answer and generate breakthrough ideas.
• Reframing Problems: Master the art of looking at any challenge from multiple perspectives to unlock a completely new landscape of potential solutions.
• The Innovation Engine: Understand the six key components—from Knowledge and Imagination to Habitat and Culture—that work together to fuel creativity in individuals and teams.