Julie Black Belt

- martial arts is an increasingly popular after-school activity for kids - capitalizes on the popularity of Asian film and its stars (Jet Li, Jackie Chan, Michelle Yeoh) - special sales appeal (martial arts schools and programs) - There are +30,000 schools in the USA (Martialinfo.com). - In California, there are +13,000 martial arts studios (including YMCA & healthclubs) - 21 million adults have participated in some form of a martial arts program - 17 million have participated in Yoga (a popular form of martial arts)