Lucky Iron Fish
A Social Enterprise Tackling Iron Deficiency
G
Gavin Armstrong H
Herb Shoveller- An impactful social enterprise tackles iron deficiency worldwide after Dr. Christopher Charles, who developed the Lucky Iron Fish, brought Dr. Gavin Armstrong on board to build the business
- The simple iron ingot shaped like a fish is placed in cooking pots to give iron to anyone eating the food and can be re-used over and over
- Book publication is timed as part of an increasing focus on North American wellness market penetration for the business, although it continues marketing its product in developing countries
- Story is part of a wider trend of socially conscious corporations (B Corps) gaining attention from consumers
- Similar to social entrepreneurship stories such as How to Change the World and Start Something That Matters by the founder of TOMS shoes, this story reveals the nitty gritty of having an positive impact while growing a business
Publication
2023
Pages
176
Format
Paperback
Publisher
Dundurn Press
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