Marketing

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Marketing

P
Peter Spalton

The marketing secrets that experts and top professionals use.

Get results fast with this quick, easy guide to the fundamentals of Marketing
Includes how to:
• Position your product for a target market
• Build a brilliant marketing plan
• Create stunning branded marketing materials
• Use memorable publicity to build market interest
• Take advantage of new technology

Publication

2010

Pages

128

Format

Paperback

Publisher

HarperCollins Business

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