Marketing Management

Facts101 is your complete guide to Marketing Management. In this book, you will learn topics such as Marketing Research, Analyzing Consumer Behavior, Organizational Buying Behavior, and Market Structure and Competitor Analysis plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.