Punching In

Available formats:

paperback epub
Log in to add

Punching In

On the Frontlines of the New Brand Cultu

A
Alex Frankel

During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.

In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.

Publication

2009

Pages

240

Format

Paperback

Publisher

Harper Business

Reviews (0)

There are no reviews for this book yet.

0 reading 0 read 0 want to read 0 dropped 0 favorites