Recommender Systems

Available formats:

paperback epubpdf
Log in to add

Recommender Systems

G
Gérald Kembellec
G
Ghislaine Chartron
I
Imad Saleh

Acclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies. If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales.

On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing. It deals with the understanding of the underlying models for recommender systems and describes their historical perspective. It also analyzes their development in the content offerings and assesses their impact on user behavior.

Publication

2014

Pages

252

Format

Paperback

Publisher

Wiley-Iste

Reviews (0)

There are no reviews for this book yet.

0 reading 0 read 0 want to read 0 dropped 0 favorites