Strategic Brand Management

Facts101 is your complete guide to Strategic Brand Management. In this book, you will learn topics such as Brand Resonance and the Brand Value Chain, Choosing Brand Elements to Build Brand Equity, Designing Marketing Programs to Build Brand Equity, and Integrating Marketing Communications to Build Brand Equity plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.