The 24-Hour Customer

In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an unprecedented share of their customers’ attention and loyalty. Filled with powerful and provocative ideas, The 24-Hour Customer is an indispensible handbook for any company competing for business in today’s around-the-clock economy.

Time isn’t money. It’s more important than money—and this book reveals why:

• Competitive Advantage: Learn why time, not product features, is the most overlooked factor in gaining market traction and genuine customer loyalty.
• Customer Behavior: Understand the psychology of the 24-Hour Customer, from multitasking and attentional blink to the triggers that drive purchasing decisions.
• The Time-ographics Framework: Master a powerful new tool for segmenting customers based on their time priorities across four key quadrants: Motivation, Habit, Convenience, and Value.
• Actionable Case Studies: See how innovators like Nike, Symantec, and Zipcar are already playing by the new rules—and winning in a time-starved economy.