The Oxford Handbook of Luxury Business

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The Oxford Handbook of Luxury Business

P
Pierre-Yves Donzé
V
Véronique Pouillard
J
Joanne Roberts

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Publication

2022

Pages

912

Format

Epub

Publisher

Oxford University Press

Excerpt

EPUB

Collection

OXFORD HANDBOOKS SERIES

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