How Leaders Inspire Action Through Narrative
The book introduces _the concept of narrative intelligence—_an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world.
Publication
2007
Pages
304
Format
Publisher
Jossey-Bass
Collection
Jossey-Bass Leadership Series
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