The Upside of Turbulence

The Upside of Turbulence is an enlightening look at the inherent paradox of how to strategize and plan in a turbulent business world where the only thing that doesn’t change is change itself. In this book, based on a decade of research, historical case studies, and intensive work with established enterprises and start-ups, Donald Sull, named an “up and coming thinker” by the Financial Times, lays out the fundamental logic of opportunity and provides a series of practical steps to translate insight into action.

This book provides a playbook for turning uncertainty into competitive advantage:

• Active Inertia: Discover why successful, established enterprises often accelerate their own decline in the face of turbulence—and how to break the cycle.
• Seizing Opportunity: Learn the fundamental logic of opportunity in an uncertain world, moving from spotting chances to taking decisive action.
• The Agility Loop: Master a practical framework, inspired by military strategy, to make sense of chaos, make choices, and make things happen faster than your rivals.
• Business Case Studies: Go inside the rise and fall of giants like U.S. Steel, Carnival Cruise Lines, and Honda with research-backed analysis you can apply to your own business.