Where the Hell Did My Money Go?

Where the Hell Did My Money Go? is a practical, no-nonsense guide for small business owners who want to understand their finances without becoming accountants. Written in plain English, it explains the difference between profit and cash, shows why a healthy bank balance can be misleading, and helps readers make sense of the P&L, balance sheet and cash flow. The book tackles GST, tax and provisional tax without the panic, and offers straightforward tools such as separate bank accounts, monthly number checks and a 13-week cash-flow forecast. It also helps owners avoid common mistakes around drawings, loan repayments, assets and bookkeeping transfers, so they can see what their numbers are really saying. With a formal but accessible tone, this book is designed to build confidence, improve decision-making and help everyday business owners take control of their money, rather than wondering where it all went.